Activia Arabia Mobile Platform
Context / Problem Solved
Dairy product companies needed consumer-facing applications to showcase product lines and provide health information. Static catalogs offered no engagement beyond browsing. The platform required product categorization, detailed nutritional information, and health tracking features to increase user engagement and brand awareness in competitive markets.
Outcome / Result
Built mobile application with organized product catalog displaying dairy product categories and nutritional details. Integrated health tracking features including heartbeat monitor, step counter, and calorie meter to enhance user engagement. Platform combines product showcase with wellness tools, aligning brand with health-conscious consumers. Deployed on iOS and Android for Arabic market dairy company.